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      Google Tag Manager Implementation

      What is this for?

      For customers looking to track online bookings back to advertising platforms (Facebook, Google, etc.)

      How it Works:

      We do conversion tracking through Google Tag Manager. If you don't have a GTM container configured on your site, complete that first.

      Shopgenie fires a custom data layer event called appointmentBooked that is then picked up by GTM and used to fire conversion events.

      1. Go to your GTM container:

      2. Go to "Triggers"➝ "New" and configure the trigger as follows:

      image (16)

      3. Use that custom event trigger to fire conversion tags!

      image (17)