---
title: Google Tag Manager Implementation
description: How to implement Google tag manager
---

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# Google Tag Manager Implementation

## What is this for?

For customers looking to track online bookings back to advertising platforms (Facebook, Google, etc.)

### How it Works:

We do conversion tracking through Google Tag Manager. If you don't have a GTM container configured on your site, [complete that first.](https://blog.hubspot.com/marketing/google-tag-manager-guide)

Shopgenie fires a custom data layer event called `appointmentBooked` that is then picked up by GTM and used to fire conversion events.

#### 1. Go to your GTM container:

![](https://t2322588.p.clickup-attachments.com/t2322588/c1cf0a3e-69bd-4277-9f1b-416181b197e2/image.png)

#### 2. Go to "Triggers"➝ "New" and configure the trigger as follows:

![image (16)](https://support.shopgenie.io/hs-fs/hubfs/image%20(16).png?width=688&height=362&name=image%20(16).png)

#### 3. Use that custom event trigger to fire conversion tags!

![image (17)](https://support.shopgenie.io/hs-fs/hubfs/image%20(17).png?width=688&height=363&name=image%20(17).png)

#### **Facebook Specific Instructions**

#### **Step 1: Get Your Meta Pixel Code**

1. Go to **[Meta Events Manager](https://www.facebook.com/business/help/952192354843755)**.
2. Click **Connect Data** → Select **Web** → Click **Connect**.
3. Name your Pixel and click **Create Pixel**.
4. Choose **Install code manually** and copy the Pixel **base code**.

### **Step 2: Add Meta Pixel to Google Tag Manager**

1. Log in to **Google Tag Manager** and select your container.
2. Go to **Tags** → Click **New**.
3. Click **Tag Configuration** → Choose **Custom HTML**.
4. Paste your **Meta Pixel base code** in the HTML box.
5. Click **Triggering** → Select **All Pages**.
6. Click **Save**.

### **Step 3: Track Shopgenie Online Bookings (Optional)**

1. Go to **Triggers** → Click **New**.
2. Choose **Custom Event**.
3. Set **Event Name** as `appointmentBooked`.
4. Click **Save**.

**Then, create a new tag:**

1. Go to **Tags** → Click **New**.
2. Select **Meta Pixel - Event Tag**.
3. Choose **appointmentBooked** as the trigger.
4. Click **Save & Publish**.

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